So imagine my surprise this week when I was on Amazon and happened to see a Listmania! book list with my book Queer Hauntings staring back at me under the title "Late Night with Jimmy Fallon." Now, I watch about as much television as a blind man, but I thought something had to be wrong. There's no way... right? So, I did a little searching and discovered Fallon's ongoing segment of his "Do Not Read List" of funny, weird, and downright strange books. And there it was: on August 29th, Jimmy held up my book.
Now, I know some people might be outraged; nasty emails must be flying around from enraged writers horrified to hear that someone made fun of their work. And there are other books, like this one, that probably could've used just as much (if not more) razzing. For me, it was basically shock... followed by a bit of chuckling as I watched. Why? Because he basically said all the things I've heard, all the jokes passed around, since I wrote the book! Even I had to admit that while writing it, there's a certain level of absurdity that comes along with writing something as bizarre and unexpected as a book about gay ghosts. In fact, I tried as much as I could not to write something too serious. After all, the topic just can't be taken that seriously!
It did help things fall into place for me, though. About a week ago, I was on Amazon and by book sales had suddenly skyrocketed. I just assumed it was with Halloween coming up. Now, I have a better idea. Although really, I didn't think that many people tuned in to Jimmy Fallon or any other late night shows. Let's face it: SNL was his peak. Still, his ratings have rebounded on Late Night... he even earned an Emmy nomination for it.
As they say, "all press is good press." Things like controversy, humor, and absurdity sell. How else could people like Sarah Palin sell any copies at all? And it wasn't even bad press. He never actually attacked the book; he just had a good laugh at the basic idea of it. So, I don't hate you, Jimmy Fallon. You might be on par with Conan O'Brien in the comedy department, but I don't hate you. I'm happy I could provide you with some good joke material just this one time. And in return, in those two short minutes, you probably provided the most publicity my book has received in the past two years.