Recently, he purchased his coffin in advance. And with his profound love of beer, he shelled out an extra $2000 to have a company turn the plain coffin into a mock can of Pabst Blue Ribbon beer.
But don't think assume his casket will sit in storage until the final day comes. He is using it as a cooler until then. Bramanti even hosted a mock wake for friends and family, filling the coffin with ice and cans of his favorite beverage.
"I'm going to get my money's worth," he said. "Hopefully I get to use it many times."
I wonder if he will place a "Best if used by" stamp on the bottom...